Events Marketing Manager

Key Responsibilities:

• Own the delivery of the events calendar, aligned to marketing, sales, customer and brand objectives, with clear goals for each event tailored to audience and purpose 
• Lead end-to-end planning and delivery of all events including trade shows, partner events, customer advisory councils, and internal company gatherings 
• Collaborate with content, brand, and communications teams to shape session themes, speaker briefs, and pre/post-event campaigns 
• Coordinate cross-functionally with marketing, sales, customer success and operations teams, acting as the unifying force across multiple contributors 
• Use tools such as HubSpot, and Asana to manage workflows, registration, measurement and follow-up 
• Negotiate with venues, production partners and third-party vendors to ensure quality delivery within budget 
• Track and report on event KPIs including lead generation, influenced pipeline, brand impact and attendee satisfaction 
• Stay current on event industry trends and bring new ideas and inspiration into our approach 

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Core Competencies:

• 3+ years' experience delivering B2B events, with demonstrable impact on pipeline and revenue 
• Proven ability to plan and execute events hands-on, from concept to delivery 
• Experience running everything from large-scale trade show activations to intimate customer experiences and internal team events 
• Strong instinct for translating company culture into meaningful, on-brand experiences; especially in internal settings where energy, emotion, and identity matter most 
• Strong project management skills with experience using platforms like Asana and Confluence to manage complex timelines and dependencies 
• Commercial mindset with ability to define goals, manage budgets, and report on ROI with clear attribution to pipeline influence 
• Excellent stakeholder management and communication skills across all organisational levels 
• Data-driven approach to event planning with experience tracking event attribution and measuring success beyond attendance numbers 
• Self-motivated with ability to manage multiple events and priorities in a fast-paced environment 
• Growth mindset and passionate about improving experiences and learning from each event 

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Nice to have

• Experience in fintech,accounting software, or SaaS events 
• Experience working with SDR teams on event follow-up and lead qualification 
• Familiarity with HubSpot for event registration, tracking and campaign management 
• Background in account-based marketing event strategies 
• Experience planning and executing internal company events 

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