Growth Marketing Manager

Key Responsibilities:

• Plan and execute multi-touch marketing campaigns from brief through to delivery -across email, events, webinars, partner activity, and content syndication
• Build and manage nurture programmes that move prospects through the buyer journey based on behaviour, segment, and intent signals
• Design and optimise outbound sequences for SDR and marketing-led outreach, including A/B testing subject lines, copy, cadence, and CTAs
• Own marketing automation workflows in HubSpot - lead scoring, lifecycle management, list segmentation, and handoff to sales
• Produce and coordinate key campaign collateral across formats - including emails, landing pages, lead magnets, one-pagers, ad creative, and social assets -working with content, design, and the wider marketing team to keep quality high anddelivery on time
• Work with the wider growth team to integrate campaign activity with ABM programmes, paid channels, and partner marketing
• Track and report on campaign performance metrics including MQLs, SQLs, pipeline contribution, email engagement, and sequence conversion rates
• Work closely with sales to align on lead quality, follow-up processes, and feedback loops that improve what marketing delivers
• Run experiments across campaigns and nurtures to improve conversion rates at each stage of the funnel
• Manage campaign calendars, timelines, and cross-functional dependencies to keep execution on track
• Report on marketing performance, pipeline influence, and forecast pipeline contribution to leadership

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 Core Competencies:

• 3+ years' experience in growth marketing, demand generation, or campaign management within B2B SaaS - with demonstrable pipeline and revenue impact
• Strong, hands-on experience with HubSpot (or equivalent) for marketing automation - including email campaigns, nurture workflows, lead scoring, and segmentation
• Proven ability to plan, build, and optimise multi-touch campaigns end-to-end - not just the strategy, but the execution
• Experience designing and iterating on outbound email sequences with a clear understanding of what drives open rates, click-throughs, and replies
• A data-driven mindset with the ability to analyse campaign and funnel metrics to inform decisions and improve performance
• Working knowledge of CRM systems and marketing-sales handoff processes - you understand what happens after marketing delivers a lead
• Strong project management instincts - you can juggle multiple campaigns, stakeholders, and deadlines without dropping things
• Excellent communication skills, particularly when working with sales teams on shared pipeline goals
• Results-oriented with a track record of hitting or exceeding pipeline targets

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Nice to have

• Experience in fintech, accounting software, or financial services SaaS
• Familiarity with account-based marketing (ABM) strategies and tools
• Experience with marketing attribution tools (e.g. Hockey Stack, Google Analytics)
• Familiarity with modern GTM tooling such as intent signals, Clay, or similar data enrichment platforms
• Experience working with outbound/SDR teams on sequence design and lead handoff

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