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FREE WHITEPAPER SERIES

Getting the best performance out of financial management 

An interview series with arts organisations across the UK reveals how they are able to combine improving their financial position with developing the relationship with the audience.

Theatre and Arts Whitepaper

Can IT Help The Arts Add Value?

Instead of looking at the digital revolution in the arts through the prism of on-line performances and production values, let’s look at the impact of IT in being able to transform the finance function and administrative tasks.

That’s in terms of the use of data for strategic through to granular decision-making rather than score-keeping, at how the customer experience can be improved.

In a book commissioned by iplicit to be prepared and published by DECISION magazine later this year, the chief executives and chief financial officers of arts organisations across the UK will be highlighting the issues, sharing their thoughts on the way forward.

Leading up to publication, the latest thought-provoking interview to be included in the report will be available here for you to download.

A whitepaper series for theatre and performing arts organisations

INTERVIEW 01

Matthew Cleaver

Chief Executive, Anvil Arts

"Technology can provide us with live and granular  information. We can now look at sales patterns for each event in real time with daily or even hourly reports, so we can be immediately pro-active rather than just having historical data after the event. It means we know if and where we need to adjust our marketing if necessary in order to meet our financial targets."

 

 

READ THE INTERVIEW

INTERVIEW 02

Caroline Routh

Executive Director/Joint CEO
Stephen Joseph Theatre

“We realised technology allows us to apply dynamic pricing when we see a show is selling well, so we can benefit from a demand fuelled price structure when less tickets are available, or if we need to improve sales."

 

 

 

 

 

 

 

READ THE INTERVIEW

INTERVIEW 03

Robert O’Dowd

Chief Executive
Rose Theatre

“It’s not just the data relating to who is buying tickets which is important. I’m obsessed about the lost sale. Before big data, we would never have known why someone decides to withdraw from the process of making a purchase online."

 

 

 

 

 

 

READ THE INTERVIEW

INTERVIEW 04

Dougie Scarfe

Chief Executive
Bournemouth Symphony Orchestra

“Now, instead of relying on individual box offices, we are also selling most of the tickets to our concerts at the venues where we perform, which is providing us with data that otherwise as a touring organisation we wouldn’t easily have had access to for 
audience development."

 

 

 

READ THE INTERVIEW

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