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Finding the way to realise potential
An interview series with the chief executives and chief financial officers of SAAS companies revealing how best to address the challenges that such rapid growth can present.
Leading Edge - Bleeding Edge - Unicorn - whatever description is applied to them, the focus on a fast-track growth company tends to be four-square on the envelope bursting, disruptive ‘product’.
But what are the mission critical management issues which have to be addressed with rapid expansion in order for a business to realise potential and meet expectations?
In a report commissioned by iplicit, the cloud accounting software company, to be prepared and published by DECISION magazine later this year, the chief executives and chief financial officers of SAAS companies will be revealing how best to address the challenges that such rapid growth can present - both in terms of operational execution and controlling costs - as well as defining what is necessary to maintain momentum?
Leading up to publication, the latest thought-provoking interview to be included in the report will be available here for you to download.
Consulting Chief Financial Officer, former CFO at Feefo
"When a business is fast growing it needs to have accurate data about where its sales leads are coming from. It needs to be able to visualise its cost per enquiry, the cost per customer gain. If the target is thirty sales of a particular value, it needs to know how many leads are required to achieve that."
Chief Executive, Mintago
“It’s all about having IT which is ahead of the game in terms of your company’s timeline because systems which become quite laborious can create friction within a young company. I always say in scaling a business that sometimes you’ve got to slow down to speed up or you won’t get over the next bumps in the road. Systems are more painful to implement when you’re forced to."